Has Willpower Alone Ever Worked for You?

It’s Time to Try A Different Approach…that’s proven.

If you’re high-achieving but secretly struggling with alcohol, coaching offers a full solution that works -

Evidence Based Strategy, Build From Neuroscience - Resources - Support & Encouragement - Accountability.

Why It Hasn’t Worked in the Past and Won’t in the Future

If you keep looping back to the same cycle, you’re not broken, but your strategy is flawed.

Perhaps you’ve already tried Dry January or Sober-October? What happened? Were you back where you started a month later?

Depriving yourself for a month, just to prove that you’re not an alcoholic and you can stop whenever you want, proves nothing.

If you go back to drinking for 92% of the year…what was the point in taking a 8% of the year off?

Alcohol-free coaching works because it gives you the structure, strategy, and support that willpower alone never can.

Mindset is everything. It’s about getting a laser focus on what you gaining and not what you think you are losing.

Choosing to take a break from alcohol, leads to a life of more, not less.

You’ve probably told yourself:

“I’ll just cut back next week.”

“I’ve got this under control — it’s not that bad.”

“Everyone drinks — I just need more discipline.”

What an Alcohol Free Coach Does

I’m here to partner with you, not judge you or tell you how you should live your life.

As your alcohol-free coach, I can help you:

✔️Understand your drinking triggers

✔️Build new healthier habits

✔️Shift to a growth mindset

✔️Reframe how you perceive alcohol

✔️See clearly the ‘benefits’ of drinking

✔️Celebrate your successes

This is a confidential space designed to meet you where you are and move you forward on your terms.

It is not my place to tell you to quit alcohol. Many people I work with decide to continue drinking, but they do so having gained full control back.

Is Coaching Right for You?

This might be your next step if:

➥ You’re feeling tired of the mental tug-of-war with trying to moderate your drinking.

➥ You’ve tried to cut back before, but it never stuck.

➥ You don’t want to “quit forever” but you want to take back control.

➥ You want a proven process, not generic advice

➥ IMPORTANT - You do not have a severe alcohol dependency. My coaching is not a substitute for medical advice. If you are drinking 100+ units per week, you must seek professional help from a doctor.

“I met James, he held my hand, opened the door and guided me to a different way of seeing alcohol, to a different life. A life where alcohol doesn’t feature and it’s a good life. James opened my eyes to the sober world and for that I am eternally grateful.”

— Claire, Oxford

“James helped me understand exactly how alcohol affects our lives, guided me through the process with practical advice and zero judgement. I can 100% say that my relationship with alcohol is a lot more mindful and intentional now, which is exactly what I was looking for”

— Jose, AI & Digital Copilot

Take the First Step

Most people don’t fail to quit drinking because they’re weak, they fail because they’re using the wrong approach.

You don’t need to have it all figured out — just start here

Let’s talk about where you are, where you want to be, and whether coaching can help.

One conversation. No pressure. Real possibilities.

 FAQs

  • No. Coaching is about giving you choice and control — not forcing an identity.

  • That’s fine. The first call is simply a pressure-free space to talk.

  • Absolutely. Everything we discuss stays between us. This is a safe space.