Hi, I’m James,

The Alcohol Free Coach

For over 20 years, I built a successful career in corporate sales. From the film industry with Universal Pictures & Warner Bros, to later becoming Head of Sales at Nintendo.

But behind the scenes, I was struggling to control my drinking. I wasn’t an ‘alcoholic’ but things just didn’t feel quite right.

But then in 2021, everything changed.

From High Pressure to High Performance, Without Alcohol.

I took a 60-day break from alcohol and never looked back. What started as just an experiment turned into the best decision of my life. My energy, focus, & productivity all sky-rocketed. I slept better, my anxiety disappeared and I lost 20lbs just by stopping drinking. Until I hit 40, I had never taken more than a week off the booze before. Those 60 days, gave me the invaluable insight to decide what role alcohol should play in my future.

A man and woman jogging together on a leaf-covered path in a park with trees in autumn foliage.

WHAT I LEARNED

Today, I help high performers take back control of their drinking but not because they have to, but because they want to feel better, think clearer, and unlock their full potential.

HOW I NOW HELP PEOPLE

It’s modern, practical coaching. Backed by neuroscience, built on mindset, and underpinned by a clear strategy that makes alcohol optional and insignificant.

I’ve Seen Time & Again, Whats Possible After a 60-Day Booze Break

➥ Showing up fully at work and at home

➥ Deeper connection with loved ones

➥ Leading with clarity, energy & purpose

➥ Calm, more relaxed and less stressed

➥ Sleep quality that transforms health

➥ Becoming the best version of yourself

➥ Losing weight naturally with no effort

➥ Consistently great diet & nutrition

➥ Feeling in control of alcohol again

This is Not About Saying ‘Forever’

You don’t need to hit “rock bottom” to make a change. You just need the right support, tools, and guidance from someone who’s been there.

Through honest conversations, proven strategies, and personalised coaching, I help you take action and see results that ripple across every part of your life.

Take a break, see how you feel, then decide what role you want alcohol to play in your future - it’s your decision, taken in full control.

I’m a qualified Positive Psychology Coach, specialising in Alcohol-Free Performance. I hold a diploma from The Andy Ramage Coaching Academy, a programme that’s triple-accredited by the ICF (International Coaching Federation), EMCC (European Mentoring & Coaching Council), and the Association for Coaching (AC).

But more importantly, I have real-life experience. I drank day in day out, from the age of 18 to 38, barely stopping for more than a week.

But since 2021, I have been truly thriving alcohol-free. There is no sense of loss or feeling deprived, my desire for alcohol has gone and I can help you unlock the same.