Hi, I’m James, your Alcohol Free Coach
For over 20 years, I built a successful career in corporate sales. From the film industry with Universal Pictures & Warner Bros, to later becoming Head of Sales at Nintendo.
But behind the scenes, I was struggling to control my drinking. I wasn’t an ‘alcoholic’ but things just didn’t feel quite right.
But then in 2021, everything changed.
From High Pressure to High Performance, Without Alcohol.
I took a 60-day break from alcohol and never looked back. What started as just an experiment turned into the best decision of my life. My energy, focus, & productivity all sky-rocketed. I slept better, my anxiety disappeared and I lost 20lbs just by stopping drinking. Until I hit 40, I had never taken more than a week off the booze before. Those 60 days, gave me the invaluable insight to decide what role alcohol should play in my future.
WHAT I LEARNED
Today, I help high performers take back control of their drinking but not because they have to, but because they want to feel better, think clearer, and unlock their full potential.
HOW I NOW HELP PEOPLE
It’s modern, practical coaching. Backed by neuroscience, built on mindset, and underpinned by a clear strategy that makes alcohol optional and insignificant.
Why it matters to me
Because I know what’s possible when alcohol stops calling the shots:
➥ You show up sharper and more focused in work and life
➥ You connect deeper with those around you
➥ You lead with clarity, energy, and purpose
➥ You feel calm, relaxed and far less stressed
➥ You become the very best version of yourself
➥ And most of all, you feel in control again
I am Deeply Passionate About Helping Others Experience A Wonderful Life Alcohol-Free
You don’t need to hit “rock bottom” to make a change. You just need the right support, tools, and guidance from someone who’s been there. Through honest conversations, proven strategies, and personalised coaching, I help you take action and see results that ripple across every part of your life.
I’m a qualified Positive Psychology Coach, specialising in Alcohol-Free Performance. I hold a diploma from The Andy Ramage Coaching Academy, a programme that’s triple-accredited by the ICF (International Coaching Federation), EMCC (European Mentoring & Coaching Council), and the Association for Coaching (AC).
But more importantly, I have real-life experience. I drank day in day out, from the age of 18 to 38, barely stopping for more than a week.
But since 2021, I have been truly thriving alcohol-free. There is no sense of loss or feeling deprived, my desire for alcohol has gone and I can help you unlock the same.
